Luxliss for Hair Professionals: Keratin Europa Launches a Wholesale Pricing Programme for Home Care Across Europe

Hanna Stepul

Every experienced hair professional knows: the result of a treatment is not determined solely in the salon chair. Home care for dry hair after keratin or botox is the continuation of your work, your reputation, and your additional income. That is precisely why Keratin Europa is launching a professional wholesale programme for the Luxliss Professional brand, designed for hair professionals and beauty salons across Europe. The programme has been created for specialists working with straightening, restoration and hair reconstruction – and who are ready to take their client service to the next level.

Advantages of Hair Care Products from Luxliss Professional

Luxliss Professional is a German brand with over 30 years of experience in the international professional cosmetics market. The research laboratory is headed by Dr Bashara Saleida, which guarantees a rigorous scientific approach to every formula. All formulations undergo multi-stage testing, comply with international GMP standards (EU and USA), and are not tested on animals.

What sets Luxliss Professional apart from the competition:

• Natural base. All products are built on plant-based proteins, natural extracts and oils. The brand follows a “green mission” and uses exclusively eco-friendly raw materials – with no aggressive chemicals. The Luxliss shampoo range is a direct reflection of this philosophy: gentle, effective and safe for daily use.
• Safe, hypoallergenic formulations. A minimal level of preservatives combined with international certification makes the products suitable for sensitive hair types and scalps. The Luxliss hair mask range has been developed with the same principles in mind – maximum nourishment, minimum irritation.
• Advanced technologies. The brand actively employs nanotechnology, protein hydrolysis and innovative delivery systems to bring active ingredients deep into the hair structure. This is why treatment results are predictable and long-lasting.
• Ease of use. Most formulations distribute evenly, do not run, and are suitable for all hair types. Even complex treatments are completed in just 1-2 steps, saving the professional valuable time.

The professional range of this brand also includes keratin treatments with hydrolysed proteins of wheat, maize and soy, Luxliss keratin botox – including cold botox for delicate reconstruction without thermal exposure – nanoplasty based on amino acids and minerals, as well as a complete home care line: Luxliss shampoo and conditioner, masks, serums and sprays.

Home Care – the Hidden Tool for Growing a Professional’s Income

After hair straightening or restoration treatments, the lasting result depends greatly on what the client uses at home. Unsuitable products can undo the effect of a professional treatment within just a few weeks. The right hair care treatment at home, on the other hand, prolongs smoothness, shine and hair health – and strengthens the client’s trust in their stylist.

Across Europe, more and more hair professionals are building a system where the salon treatment and home care work in tandem. This is not simply care for the client – it is a business strategy. By recommending a trusted product, the professional:

• extends the effect of Luxliss keratin and botox between appointments,
• reduces frizz, breakage and loss of shine,
• generates additional income without increasing working hours,
• enhances their expert status in the eyes of the client.

For clients following a straightening treatment, the sulphate-free Luxliss keratin shampoo is particularly recommended: it preserves the smoothness of the hair and prevents the premature washing-out of active ingredients. The Luxliss keratin daily care shampoo is ideal for maintaining results over time, while a conditioner should also be used to seal the cuticle and boost shine.

When a client receives not only a treatment but also expert advice on hair care in home – they retain the result for longer and are far more likely to return to you specifically. Recommending the Luxliss miracle leave in treatment as part of a daily routine adds another layer of professional care that clients genuinely notice.

The Professional Partnership Programme from Keratin Europa

Keratin Europa – the official professional retailer of Luxliss in Europe – offers hair professionals and beauty salons a comprehensive partnership within the wholesale programme.

Programme participants gain access to:

1. premium-segment professional cosmetics directly from the Luxliss Professional manufacturer;
2. the full range of products for treatments and client home care, including Luxliss shampoo and conditioner sets and the Luxliss argan oil shampoo line;
3. expert consultations from Keratin Europa technologists;
4. favourable wholesale prices and convenient logistics throughout Europe.

Enrolment in the programme is available following a consultation with a Keratin Europa manager. The specialist will help you select the right assortment for your specific practice and answer any questions regarding products and terms of cooperation.

Why You Should Add Luxliss Professional Home Care to Your Service Offering

Professionals who already work with Luxliss highlight several key advantages of incorporating home care into their services.

• A complete system. The Luxliss Professional range has been developed as a continuation of salon treatments. Luxliss oil, Luxliss hair mask formulations and serums reinforce and preserve the effect of professional formulations – whether keratin, botox or nanoplasty. Used alongside the shampoo Luxliss range, they form a fully integrated hair care from home solution.
• Reputation and trust. When a client uses the same professional products their stylist recommends, they see consistent results. This builds loyalty and encourages repeat visits. Recommending the Luxliss keratin shampoo and conditioner duo after a treatment gives the client a complete at-home routine they can trust.
• Additional income. Selling home care products is a transparent and scalable way to increase the average transaction value without any additional time investment.
• Wide assortment. From the Luxliss argan oil shampoo for nourishment and shine, to reconstructing masks and sulphate-free shampoos – the range meets the needs of clients with every hair type and condition, making hair care in home genuinely accessible and effective.

Adding Luxliss to your professional practice means offering clients a professional standard of care whilst simultaneously developing a sustainable income stream within your business. Keratin Europa is ready to support you at every stage of this journey.